As a schoolboy, Simon knew he wanted to be a brewer. He did a college placement at John Smith's brewery in Tadcaster, UK. Joined Boddington's Brewery (Chemist) after finishing Uni. After a short spell in the brewhouse at JW Lees (Manchester) Brewery he moved to NZ Brewery Manager at Harrington's from 2007.
Simon was the head brewer with Little Creatures in Fremantle at the time of their humble beginnings in 2002. After an extremely productive six years there, Simon moved on to do some consulting in both Australia and NZ and had a couple of years in the malting industry prior to joining the Cassels team in late 2011.